Book Design / Personal Project
We Must Fall In Love, 2021
We Must Fall In Love, 2021
Participated as a(n)
Designer, Illustrator
Designer, Illustrator
Project Description:
Examining K-pop industry being a decisive factor to reflect and reproduce visual aesthetics of the South Korean society, this book pays attention on how the idols are visually packaged and delivered to the viewers—potential consumers—as a commodity. Actively appealing and tempting the public, its visual language can be represented by its decontextualized spectacles, highly saturated colors, flawless body images, and exaggerated compositions. Combined with texts extracted from k-pop songs’ lyrics, this book attempts to create an audio-visual experience of the flat and shiny ‘wrapper’ of the industry.
Examining K-pop industry being a decisive factor to reflect and reproduce visual aesthetics of the South Korean society, this book pays attention on how the idols are visually packaged and delivered to the viewers—potential consumers—as a commodity. Actively appealing and tempting the public, its visual language can be represented by its decontextualized spectacles, highly saturated colors, flawless body images, and exaggerated compositions. Combined with texts extracted from k-pop songs’ lyrics, this book attempts to create an audio-visual experience of the flat and shiny ‘wrapper’ of the industry.
