Chase Sapphire cards are Sapphire’s premium products- they offer distinguished benefits to the cardholders with unique experiences such as travel, dining, and events.

The Sapphire design target are natural born optimists, they’ve learned that you never know what life may throw your way, so you should embrace every moment and create opportunities to live the life you want. They are goal oriented and intentional controllers of their destiny, driven by a desire to learn, experience and grow as much as possible. This drive is what informs their belief that having various interests makes you a more interesting person, something that is reflected in their behaviors and motivations.

 

These brand guidelines were created as an extension from Chase Masterbrand guidelines, building from the core set of guidelines to give creative partners a complete overview of the Chase Sapphire brand specifically and how to use it.

This includes specific guides for typography, type-setting, imagery, colors, setting layouts and grids, logo usages and motions so Sapphire can appear with a consistent look throughout all media with purpose.

Based on this guideline we created assets across all media including both owned and paid channels, from their website and social assets to Airport digital/print displays.